Client Overview
Victoria Security Company
The client is Walton Security, a Victoria-based security company providing professional 24/7 security solutions for businesses, properties, and events. They wanted to strengthen their online presence so clients could easily find and trust their services.
With most leads coming through referrals, the goal was to build a strong digital footprint through Google Ads, a website revamp, and SEO optimisation, ensuring potential clients could connect with their professional security services online.
Campaign Length
6-month ROI & lead generation sprint
Sector
Security Services, Professional Guarding
Demographic
Businesses, property owners & event organisers in Victoria
Resources Involved
Walton Security team & dedicated digital growth squad
Budget
Performance-focused budget aligned to lead ROI
Channels
Website, Google Business Profile, Local SEO & Google Ads
Services
Local SEO, Google Business Optimization, Google Ads, Website Revamp
Goals
Boost search visibility, drive qualified leads, and deliver strong ROI
Market
Victoria, Australia
Walton Security
Our Strategy
Google Business Optimization
Improved categories, posts, service listings, and on-site images so Walton Security stands out in local search and instantly looks credible to potential clients.
Local SEO
Targeted high-intent local keywords like “security guards Victoria” and suburb-based phrases to capture businesses actively searching for professional security services.
Google Ads
Built and optimised lead-focused Google Ads campaigns to drive qualified enquiries, lower cost per conversion, and deliver strong ROI for the security business.
Process Overview
Execution Roadmap
A clear, repeatable path from first audit to scalable growth.
Audit
Review current visibility and performance baselines across search and Google Ads.
Plan
Define target audiences and platform strategy with a clear roadmap for Google and SEO.
Launch
Execute optimised campaigns across Google Ads, Search, and the revamped website.
Refine
Weekly updates and A/B testing for constant improvement on cost per lead and ROI.
Scale
Expand reach and budget to maximise long-term ROI and steady lead flow.
Results
Key performance metrics from the Google Business Profile.
Results
Key performance metrics from the Google Ads campaign.
The Impact
Translating visibility into measurable business success.
Delivered a 400% return on investment in just 6 months by combining SEO, Google Ads, and a conversion-focused website revamp.
Over 18,492 Business Profile views, putting Walton Security in front of businesses and property owners across Victoria.
76 high-value leads generated through Google Ads campaigns, plus 40 direct calls straight from the optimised Google Business Profile.
“Within months we started getting consistent enquiries online – our phone now rings with real, qualified jobs every week.”
Impact Summary
The Impact
Translating visibility into measurable business success.
Performance Overview
Results
Impact Summary
The Impact
Translating visibility into measurable business success.
Performance Overview
Results
SEO Performance
The Impact
Translating visibility into measurable business success.
Search Visibility Growth
SEO
Walton Security Website
Website Revamped
A refreshed, conversion-focused site that highlights Walton Security's 24/7 professional security guard services and makes it easy for Victoria businesses to call, request a quote, or get in touch instantly.
