Walton Security
Case Study
Driving 400% ROI and Qualified Leads in Just 6 Months
Client Overview
Victoria Security Company
The client is Walton Security, a Victoria-based security
company providing professional 24/7 security solutions
for businesses, properties, and events. They wanted to strengthen their
online presence so clients could easily find and trust their services.
With most leads coming through referrals, the goal was to build a strong
digital footprint through Google Ads, a website revamp, and SEO
optimisation, ensuring potential clients could connect with their
professional security services online.
Victoria-based security company
Professional security services
Businesses & property owners
Campaign Length
6-month ROI & lead generation sprint
Sector
Security Services, Professional Guarding
Demographic
Businesses, property owners & event organisers in Victoria
Resources Involved
Walton Security team & dedicated digital growth squad
Budget
Performance-focused budget aligned to lead ROI
Channels
Website, Google Business Profile, Local SEO & Google Ads
Services
Local SEO, Google Business Optimization, Google Ads, Website Revamp
Goals
Boost search visibility, drive qualified leads, and deliver strong ROI
Market
Victoria, Australia
Walton Security
Our Strategy
🏪
Google Business Optimization
Improved categories, posts, service listings, and on-site images so
Walton Security stands out in local search and instantly looks
credible to potential clients.
📍
Local SEO
Targeted high-intent local keywords like “security guards Victoria”
and suburb-based phrases to capture businesses actively searching
for professional security services.
🎯
Google Ads
Built and optimised lead-focused Google Ads campaigns to drive
qualified enquiries, lower cost per conversion, and deliver strong
ROI for the security business.
Process Overview
Execution Roadmap
A clear, repeatable path from first audit to scalable growth.
🔍
Audit
Review current visibility and performance baselines across search and Google Ads.
💡
Plan
Define target audiences and platform strategy with a clear roadmap for Google and SEO.
🚀
Launch
Execute optimised campaigns across Google Ads, Search, and the revamped website.
⚙️
Refine
Weekly updates and A/B testing for constant improvement on cost per lead and ROI.
📈
Scale
Expand reach and budget to maximise long-term ROI and steady lead flow.
Simple process. Consistent growth.
Results
Key performance metrics from the Google Business Profile.
Metric
Value
Profile Views
18,492
Calls
40
Google Maps – Mobile
14,844 (80%)
Google Search – Mobile
2,271 (12%)
Google Search – Desktop
1,194 (6%)
Results
Key performance metrics from the Google Ads campaign.
Metric
Value
Clicks
176
Conversions
33
Cost / Conversion
$19.58
Total Cost
$646
The Impact
Translating visibility into measurable business success.
400%
ROI
Delivered a 400% return on investment in just 6 months by combining
SEO, Google Ads, and a conversion-focused website revamp.
18.4K
Views
Over 18,492 Business Profile views, putting Walton Security in front
of businesses and property owners across Victoria.
76+
Leads
76 high-value leads generated through Google Ads campaigns, plus 40
direct calls straight from the optimised Google Business Profile.
“Within months we started getting consistent enquiries online – our
phone now rings with real, qualified jobs every week.”
— Walton Security, Victoria
Impact Summary
The Impact
Translating visibility into measurable business success.
Performance Overview
Results
Our data-driven approach for Walton Security successfully navigated
the fluctuations to deliver 176 clicks and 33 high-value leads at an
efficient cost of $19.58 per conversion.
Impact Summary
The Impact
Translating visibility into measurable business success.
Performance Overview
Results
The campaign achieved 43 conversions from 125 clicks at an efficient
cost of $9.11 per lead, with a total spend of just $392.
SEO Performance
The Impact
Translating visibility into measurable business success.
Search Visibility Growth
SEO
The data showcases a consistent upward trend in search visibility,
with impressions peaking at 5,000 as the site successfully begins to
rank for more keywords.
Walton Security Website
Website Revamped
A refreshed, conversion-focused site that highlights Walton Security’s 24/7
professional security guard services and makes it easy for Victoria
businesses to call, request a quote, or get in touch instantly.
Ready to Drive Growth Like This?
Book Your Free Strategy Call
☎
+61 3 9970 8700
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hello@elevatedigi.tech
📍
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