Carrick Motors Case Study
Driving +250% Reach, 330+ Calls & 300% ROI in Just
6 Months.
Client Overview
Melbourne Automotive Workshop
The client is a Melbourne-based automotive workshop offering full mechanic and repair services. They wanted to improve their digital visibility so local drivers could find them easily and book with confidence.
With most enquiries still coming through word of mouth, the goal was to build a strong online presence, appear where people search for car repairs, and convert that visibility into real workshop bookings.
Campaign Length
3-month visibility & conversion sprint
Sector
Automotive, Mechanical Workshop
Demographic
Local drivers & car owners across Melbourne
Resources Involved
Carrick Motors team & dedicated digital growth squad
Budget
Performance-focused budget aligned to local ROI
Channels
Website, Google Business Profile, Local SEO & Meta Ads
Services
Digital Strategy, Local SEO, Google Ads, Meta Marketing
Goals
Improve search visibility, increase workshop calls, and drive more booked jobs
Market
Melbourne, Australia
Carrick Motors
Our Strategy
Google Business Optimization
Improved categories, posts, and workshop images so Carrick Motors stands out in local search and looks trustworthy at a glance.
Local SEO
Targeted local keywords like “mechanic Melbourne” and suburb-based phrases to capture nearby drivers actively searching for repairs.
Meta Marketing
Created localized Meta campaigns and boosted posts to reach local car owners, reinforce the brand, and turn engagement into workshop enquiries.
Process Overview
Execution Roadmap
A clear, repeatable path from first audit to scalable growth.
Audit
Review current visibility, tracking, and performance baselines across search and social.
Plan
Define target audiences, offers, and channel mix with a clear roadmap for Google and Meta.
Launch
Execute optimised campaigns, landing pages, and tracking to start generating results fast.
Refine
Run weekly optimisation, A/B tests, and creative tweaks to improve cost per lead and ROAS.
Scale
Increase budget and expand audiences while protecting efficiency to maximise long-term ROI.
Results
Key performance metrics from the campaign.
Results
Key actions generated from the Google Business Profile.
The Impact
Translating visibility into measurable business success.
Business Profile views more than tripled, putting Carrick Motors in front of far more local drivers searching for a mechanic.
Growth in key actions such as profile taps, website visits, and interaction with posts across Google and Meta.
Over three hundred customer calls generated directly from the optimised Google Business Profile and campaigns.
“We started getting more calls every week – now we rank among the top mechanics in our area.”
Impact Summary
The Impact
Translating visibility into measurable business success.
Performance Overview
Results
Impact Summary
The Impact
Translating visibility into measurable business success.
Performance Overview
Results
Carrick Motors Website
Website Revamped
A refreshed, conversion-focused site that highlights Carrick Motors’ core mechanic services and makes it easy for Tullamarine drivers to call, get directions, or book a job.
