TCD Case Study
DRIVING LEADS AND ONLINE VISIBILITY
THROUGH DIGITAL MARKETING EFFORTS
Client Overview
A New Car Detailing Studio in Tullamarine
A newly launched car detailing studio in Tullamarine, offering premium interior and exterior car care services. Targeting local car owners, the studio set out to build online visibility and drive bookings from scratch.
As a completely new business with no digital presence, they needed to stand out in a competitive local market, attract nearby car owners, and turn attention into real, bookable detailing jobs.
Campaign Length
3-month launch & optimisation sprint
Sector
Automotive, Car Detailing
Demographic
Local car owners in Tullamarine & nearby suburbs
Resources Involved
The Car Detailing team & dedicated growth squad
Budget
Lean launch budget focused on ROI
Channels
Meta Ads, Google Ads, Local SEO & Landing Page
Services
Digital Strategy, Paid Social, Search Marketing, Conversion Optimisation
Goals
Build online visibility, drive first-time bookings, and create repeat customers
Market
Tullamarine, Melbourne
TCD Case Study
Our Marketing Strategy
Digital Presence Setup
Create a professional website and Google Business Profile to showcase TCD’s interior and exterior services and enable local bookings from day one.
Local SEO Optimisation
Target high-intent local keywords so the studio appears in Google Search and Maps when nearby car owners look for car detailing and wash services.
Social Media Marketing
Launch Instagram and Facebook with engaging content – before-and-after shots, testimonials, reels and tips – to build trust and social proof quickly.
Paid Campaigns & Conversions
Run hyper-local ads and add click-to-call or booking CTAs so nearby drivers can book a detail in just a few taps, turning attention into paid jobs.
Campaign Outcome
The Results
Views
Performance
Viewers
Growth
The Results
Content Interactions
Performance
Link Clicks
Growth
The Impact
Translating visibility into measurable business success.
Impact Summary
The Impact
Translating visibility into measurable business success.
Performance Overview
Results
Impact Summary
The Impact
Translating visibility into measurable business success.
Performance Overview
Results
Website Overhaul
Website Revamped
A modern, conversion-focused site that showcases TCD’s services and makes booking effortless for local car owners.
